About
The Sports Business Group (SBG) is a society at LSE with the aim of providing a platform for knowledge exchange on sport-related topics.
Worth $500 billion, the sports business industry is expected to grow at a CAGR of 5.9% over the next three years. There are a significant number of emerging markets in the industry, including but not limited to eSports, Virtual Reality and athletes as content creators. Combined with the social and economic issues the industry tackles (aiding mental health, gender equality and reducing violence), SBG seeks to further the role of sports business on campus.
What was initially an idea among friends became the LSESU Sports Business Group in January 2020. Our group strives to disseminate knowledge on sports-related topics by:
Providing a platform for knowledge on sports-related topics
Building awareness & advancing the world of sports business through hosting speakers, an annual summit and networking events.
Preparing our members to be active professionals in the industry
On March 6th 2020, we hosted Marta Plana (Board Member at FC Barcelona) for our inaugural society event. Plana gave us a presentation on her career entry into the sports business world and the work of FC Barcelona’s innovation Hub. This event was a tremendous success, with a turnout of over 100 students as well as a feature on the FC Barcelona official website.
This year, we spoke to over 40 professionals from the sports industry during events that were all open to the public via zoom. We also held our Sports Business Forum, which was the largest UK Univeristy event focusing on the sports industry. All of this was made possible by our brilliant team!
We’ve already gained a tremendous student following, with us having over 750 followers across our social media platforms. We’re a committee of 19 like-minded & ambitious undergraduate students who want to provide the best possible experience for our members this year. With 10 different nationalities and 10 different subjects being studied across our committee, the LSESU SBG holds diversity at its core, and we’re looking forward to the years ahead!