Venue Info
KSW.G.01, London School of Economics and Political Science, Houghton Street, London WC2A 2AE
KSW.G.01, London School of Economics and Political Science, London
Free
About the session: This interactive Marketing Strategy workshop explores how to bridge the gap between classroom theory and real-world practice. This session unpacks how brands approach audience insight, cultural context, strategic positioning, and the art of selling an idea.
About me: Sumera Dang is a Strategy Director at Publicis Groupe and an LSE alumna working at the intersection of insight, culture, and brand growth. Recognised on The Drum’s Global Future 50 list, she also serves as a jury member for the Festival of Media Global Awards and regularly mentors emerging talent entering the industry.
KSW.G.01, London School of Economics and Political Science, Houghton Street, London WC2A 2AE