Josh Mateer is Head Of A&R at TikTok’s recently launched artist & label services offering, SoundOn, where he oversees signing strategy & artist development across Europe. 

SoundOn have enjoyed a growing run of hit records in its first few years of operation from artists including Leostaytrill, Niles Dee, M Huncho, Potter Payper, Sidemen, Craig David, Taylor Bickett, Alan Walker, Charlie Jeer, Rain Radio, Disco Lines, Piri & Tommy, Chloe Adams, The Stickmen Project, The Academic, Grace Gachot, Florence Road, Wes Nelson & many more. 

Mateer joined the start-up in 2022 after well over a decade of success at major labels where he held various A&R & marketing positions across Warner Music Group & Sony Music Entertainment in both London & Los Angeles. He has also managed the business affairs of multiple grammy award winning record producers & had success in the UK’s live industry.